NEFF showcases the full cooking experience at EuroCucina

Just one of the most picturesque stands at EuroCucina has usually been BSH’s NEFF stand and the moment once again the brand lived up to its name with a gorgeous exhibition region themed as a Tuscan villa and garden.

Celebrating the 20th anniversary of the signature ’Slide & Hide’ aspect offered on NEFF ovens, BSH Residence Appliances running director, Andrew Jones and BSH Property Appliances typical supervisor retail, Robert Warner had been at EuroCucina to deliver an insight into the development of the NEFF manufacturer in the Australian current market as it appears over and above its oven aim and solidifies its situation as a full cooking manufacturer.

“I want retailers to know NEFF is a cooking brand name more than-and-higher than an oven manufacturer and that a suite of goods is obtainable,” Jones mentioned.

“Slide & Conceal remains the important feature and hook for shoppers and it is a genuinely one of a kind advertising position in a sea of merchandise and makes presenting very equivalent USPs – but I also want absolutely everyone to recognize the comprehensive capability of the NEFF brand. I would like the Australian retailer to see how robust and how outlined NEFF is in our portfolio and its prospective in the Australian industry as there is space for this brand to thrive and that’s what we want retailers to acquire visually again with them to the local marketplace.

“The customer and retailer require to realize that they have anything they want for an complete kitchen area and it is critical that is represented with how we go to current market visually in marketing, on our website and shop frontages – we have a duty that we are not just showing the oven model – we are also exhibiting the cooking manufacturer,” Jones claimed.

“One of the gains is that we have makes in the BSH portfolio that can enjoy separate roles and we do not will need them to be crossing above,” Warner claimed.

“The position that NEFF performs as a premium cooking manufacturer is a specific a person, but it also appeals to a mass audience and to a mass sector. It isn’t narrow and that is 1 of the real positive aspects of the model. Slide & Hide is the best way to open up consumers up to NEFF and we are on the lookout forward to celebrating 20 yrs of this distinctive innovation in the area industry later on this calendar year and the start of future year.

“However, it is also important to realize there are enough products and solutions through the assortment so that the whole kitchen can be fitted out applying NEFF for that passionate cook dinner who wants to entertain pals and household at house,” Warner stated.

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