May 20, 2024


Food, couldn't ask for more.

Harvest CEO on introducing meals upcycling in Asia and aiding corporations fulfill eco-goals

RE:Harvest is the 1st firm of its kind in the nation, and has produced a flour option from the byproducts of beverages like beer and traditional Korean drink sikhye with a immediate declare on carbon emissions.

According to Min, his journey trying to introduce foods upcycling into the Asian food marketplace, in locations these types of as South Korea, was fulfilled with shock and disbelief in the beginning.

“When I 1st introduced the subject matter of food upcycling, all people was stunned – ‘how could anyone use food stuff waste and switch it into food?’ was the normal response,”​ he explained to FoodNavigator-Asia​.

“Everyone was extremely in opposition to it initially as there was this quite sturdy thought in Asian minds of how matters have been operating for many years with no large problems, and here’s this dude striving to disrupt the industry with such a new idea.

“So in the first levels, it was incredibly difficult for me as I did not have a potent background in foods when I began out. [To make things worse], in spots like China, Korea and Japan, the F&B business can be like a cartel – men and women only want to work with men and women they know and with points they are familiar with.”

The firm has because get over these initial hurdles to operate with significant local companies this sort of as AB InBev to receive its byproducts and course of action this into their flour alternative, a significantly attractive option for the beverage manufacturers as the South Korean govt not too long ago pledged to hit a 37% reduction in emissions by 2030 and net zero emissions by 2050.

RE:Harvest is ready to quantify its carbon reduction, which stands at 11kg of carbon saved for each 1kg of flour applied.