RE:Harvest is the 1st firm of its kind in the nation, and has produced a flour option from the byproducts of beverages like beer and traditional Korean drink sikhye with a immediate declare on carbon emissions.
According to Min, his journey trying to introduce foods upcycling into the Asian food marketplace, in locations these types of as South Korea, was fulfilled with shock and disbelief in the beginning.
“When I 1st introduced the subject matter of food upcycling, all people was stunned – ‘how could anyone use food stuff waste and switch it into food?’ was the normal response,” he explained to FoodNavigator-Asia.
“Everyone was extremely in opposition to it initially as there was this quite sturdy thought in Asian minds of how matters have been operating for many years with no large problems, and here’s this dude striving to disrupt the industry with such a new idea.
“So in the first levels, it was incredibly difficult for me as I did not have a potent background in foods when I began out. [To make things worse], in spots like China, Korea and Japan, the F&B business can be like a cartel – men and women only want to work with men and women they know and with points they are familiar with.”
The firm has because get over these initial hurdles to operate with significant local companies this sort of as AB InBev to receive its byproducts and course of action this into their flour alternative, a significantly attractive option for the beverage manufacturers as the South Korean govt not too long ago pledged to hit a 37% reduction in emissions by 2030 and net zero emissions by 2050.
RE:Harvest is ready to quantify its carbon reduction, which stands at 11kg of carbon saved for each 1kg of flour applied.
“Our flour choice, or RE:Nergy flour can enable providers to hit their sustainability aims in two means – the initially is saving on the carbon that would be generated if the byproducts had been to be addressed as foods squander, and the 2nd is the saving on the damaging impacts from the common flour value chain e.g. developing the wheat, transporting the wheat and milling the wheat,” Min said.
“So for occasion, we perform with AB InBev’s OB Beer to gather their byproducts, exclusively for absolutely free, and we process this into the RE:Nergy flour to make products. These merchandise are either offered underneath our brand name, or we also have co-branded merchandise these types of as granola with OB Beer – by way of all of these, OB Beer is in a position to assert immediate carbon reductions.”
But as the enterprise grows, Min expects that very similar problems – and extra regulatory hurdles – are probably to be viewed in other sections of Asia exactly where communities are considerably less acquainted with the strategy of upcycling.
“I’m absolutely sure it is the very same for other sections of Asia these types of as Indonesia, Thailand and so on where by we want to grow to before long – the strategy is nonetheless rather new right here and a lot of people still aren’t able to take the notion of taking in ‘something made from waste’, so a lot more instruction is nevertheless essential,” he mentioned.
“There are also other distinctions: In Japan alcoholic drinks are governed by the tax authority whilst in China this is by the Fda. This all has affect on the course of action, e.g. in Japan you would have to go via both the tax authority and Fda to sign-up the alcohol byproducts, which signifies heading via two unique authorities vs just a single in China, so in phrases of velocity, China is very likely to be more quickly.”
Pay attention to the podcast over to find out much more.