Colors play an essential role in crafting a good menu for your restaurant. The suitable color scheme and palette allow you to stimulate your customers’ appetites and cravings.
When designing the interactive QR code menu online ordering page of your restaurant, it is essential to consider the suitable color scheme and palette that appeals to customers’ perceptions.
This decision should be deliberated well since color upscales the mood of customers, whether they will be stimulated or suppressed by it.
To help you with the color scheme of your digital restaurant menu QR code software and online ordering page, you can use a combination of primary and secondary colors to complement your branding and style.
Take note that the colors yellow, orange, and red are potent stimulants. Green, on the other hand, is a mild stimulant. And lastly, purple and blue are suppressant colors.
However, you can mix and match every color that goes well with your restaurant’s brand color scheme. You can consider the psychology of each shade shown by each color. Let us dive into this article to study the psychology of colors and how they affect customer engagement in your restaurant.
Get to know your colors
Learn how to play different color schemes in your restaurant since these color palettes affect your customers’ interests and preferences. You will know in this article some color schemes that are versatile and suitable for your restaurant business.
Red
Red is the color of passion, strength, power, desire, and love. It is associated with an increase in customers’ heart rates, making them feel hungry inside your restaurant.
Moreover, the shades of the color red, either brighter or duller, enhance human metabolism. It stimulates good conversation and elicits passion.
It also makes guests finish their meals quickly, making it useful for an increased table turnover rate.
Establishments that primarily use the color red are fast-food chains, diners, and resto that want a high table turnover.
Orange
The color orange gives off energy and increases mental activity and creativity. It allows your customers to feel happy and comfortable.
Orange alleviates feelings of indulgence. Hence, you can use this in frozen gelato, hamburgers, fries, and other comfort foods.
You can see orange colors in fast-food restaurants, ice cream shops, and diners.
Yellow
Yellow is commonly associated with happiness and energy. It also stimulates your customer’s metabolism. The yellow color allows you to engage customers in increasing their serotonin hormones, making them feel cheerful and happier.
In your menu list, you can use the yellow color in comfort foods like hamburgers, grilled sandwiches, and other unhealthy overindulgent foods.
Yellow is usually used in casual restaurants, bistros, cafes, and traditional eateries.
Green
Green exudes earthy tones for a more relaxing and comforting feeling. This is an excellent color choice for growth, harmony, and freshness. It is the best color, most often linked to good flavor!
Thus, green is a better color choice for establishments that serve healthy and natural foods.
You can see green in health food stores, salad bars, and vegetarian and vegan restaurants.
Blue
Blue induces authenticity, peacefulness, and sincerity. This is primarily a suppressant color that also evokes a feeling of thirst.
Moreover, you can use blue in seafood restaurants since it signifies freshness. On the other hand, since the color blue suppresses appetites, you can re-evaluate the significance of this color to use in drinking establishments.
You can mostly see blue in coffee shops, bars, nightclubs, seaside restaurants, and cafés.
Purple
Purple evokes royalty, luxury, imagination, and ambition. It is a complex color that combines well with the stability of blue and the energy of red.
Although purple is a suppressant color, you can still use it to give a luxurious feel to your menu. It tests the innovativeness and imagination of your concept planning.
You can mostly see purple in fine dining restaurants.
Final thoughts
Choose the suitable color scheme and palette that will significantly impact the vibe of your customers. This will let you fully understand the play of colors you can use in your menu.
Stimulate your customers’ appetites with the perfect color choice in your menu.